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Wizard Wellness is redefining modern allergy care with science-backed, everyday solutions designed for real life. Explore recent media coverage, brand features, and expert commentary below.
GLAMOUR
When Lorne Lucree first met with investors to pitch his allergy-care brand Wizard Wellness, he included a flow chart in his presentation. Lucree, a 20-year product development veteran for brands like Tatcha, Clinique, and One/Size, had to find a way to get people to care about a deeply “unsexy category.” Through the flow chart, Lucree sought to explain the profound link between allergies, beauty, and wellness—a connection so important, it became the basis of his first solo venture. So, he gave the chart a title: Hot Girls Nasal Rinse.
BYRDIE
“Allergies, for so long, have been an all-around problem and reactive solutions; the number one concern is relief,” he says. “However, the goalpost has moved. Allergies affect so much more, like your mood, wanting to socialize, your sleep, and how you interact with family. For us, the goal has changed for what we need to deliver to consumers. It has to actually deliver relief, but also deliver all these other benefits. It’s holistic; it’s about confidence and how you feel about yourself.
CNN
Our senior lifestyle editor Tamara Kraus has dealt with a variety of pesky allergies and nasal issues for as long as she can remember, so she's tried just about every nasal spray you can find. Her current favorite is this unique one from the newly launched brand Wizard Wellness, which is taking a skin care approach to allergy relief.
ELLE
If you’re averse to nasal sprays that get caught in your throat and leave an unfamiliar and unpleasant taste in your mouth, this nasal stick will make you a new convert. Compact and functionally fun (just pull the cap and rotate the stick upwards), one sniff delivers a soothing blend of menthol and eucalyptus oil to relieve a stuffy nose, perfect for people who always seem to get sick on vacation. One tester said, “I sleep with this nasal stick next to me each night, and it has helped alleviate my nighttime stuffiness tremendously.”—NP
REAL SIMPLE
“Allergy puffiness isn’t just skin deep—it’s your body’s inflammatory response showing up on your face,” says Lorne Lucree, product developer and founder of Wizard Wellness. “Facial massage helps stimulate lymphatic drainage, which physically moves that stagnant fluid out of the tissues.”
POOSH
Your wellness routine, but mobile. We’re not saying you have to keep up your entire wellness routine at a festival, but we’re not not saying that either. These on-the-go essentials mean you don’t have to abandon your supplements, your rituals, or your standards just because you’re sleeping somewhere questionable.
GLAMOUR
we look to the future with new products and formulations by Wizard Wellness founder Lorne Lucree, who is placing allergy care right at the center of beauty and wellness, and answer all your burning allergy questions on Glamour’s Instagram account with allergist and immunologist Farah Khan, MD.
GLOSSY
For the Wellness Briefing, Glossy rounded up the wellness activations planned for the Coachella Valley Music & Arts Festival kicking off this weekend in Southern California. This includes activations or sponsorships from Kenvue-owned Neutrogena, P&G-owned Always and Secret, Medicube, Wizard Wellness, Lifeway Foods, and more brands
GLOSSY
‘’At the end of the day, peptides [in skin care] have been around, so it’s interesting how we start to think about things differently once they’re kind of reframed in a way that’s category-specific,” said Lorne Lucree, innovation advisor for YSE Beauty, founder of Quiet Coyote Consulting, and founder and CEO of Wizard Wellness.
