About Wizard Wellness | A Fresh Approach to Allergy Care

People lying on grass with Wizard Wellness products surrounded by large colorful flowers

Allergies cast a dark cloud over our day.

They slow us down — affecting how we look, feel, breathe and sleep. But instead of lifting our spirits, allergy aisles are cold and clinical, with meds that either don't work or leave us feeling foggy. Time to hit refresh.

Two people standing against a purple background, holding the Wizard Happy Nose Nasal Stick.

Wizard Wellness products with flowers and grass in the background

Welcome to Wizard.

Frustrated with the options in allergy care, our founder assembled a dream team of leading allergists, scientists and formulators to reimagine what allergy care could be. Years of research into the nasal microbiome and its connection to whole-body health led to our proprietary Nasalbiome™ technology.

The result? We're able to do more with less by simplifying formulations and routines while delivering the kind of transformative wellness benefits allergy sufferers have been missing. From your sinuses to your system, at home and on-the-go.

Man wearing a denim jacket over a white shirt on a purple background

Meet Lorne, Wizard's Allergy Alchemist

With a background in formulation science, ingredient technology, and sustainability, Wizard founder Lorne Lucree has helped create award-winning products for some of beauty’s most influential brands, including Clinique, Tatcha, L’Oréal, R+Co, IGK, and ONE/SIZE by Patrick Starrr.

But Wizard didn’t start in a lab — it started at home. Between managing his own lifelong allergies, chasing after two curious daughters and a goldendoodle who seems to attract pollen on command, Lorne grew frustrated with a category stuck in drugs, side effects and short-term fixes. He knew the science existed to do better.

Wizard was built from that belief: to treat allergy care like skincare — thoughtful, effective and designed to support the body over time. Delivering real relief, sensory delight and long-term wellness for everyone who achoos.

The Experts Behind the Ahhhhhh

“Wizard Wellness offers patients a proactive, drug-free option that strengthens the nasal barrier and integrates seamlessly into daily routines, either on its own or alongside traditional therapies. Wizard represents a thoughtful evolution in allergy care, grounded in microbiome science and designed for everyday use.”

Dr. Basil Kahwash, MD, MMHC

Board-Certified Allergist & Immunologist

Basil Kahwash, MD, MMHC is a board-certified allergist and immunologist at Ohio ENT & Allergy Physicians. He practices a holistic approach to allergy care, integrating traditional therapies with lifestyle optimization to support long-term respiratory health. Dr. Kahwash has published and presented nationally and internationally on exercise and respiratory disease and is an active member of leading allergy and immunology organizations.

“What drew me to Wizard was the rigor behind the vision. Every formula is developed with intention — prioritizing ingredient integrity, efficacy and innovation.”

Danielle Wheeler

Technical Advisor for Wizard Wellness

Danielle Wheeler is a chemist with an experienced career in beauty and personal care, spanning product development, regulatory and quality assurance. She has led the development and launch of more than 50 skincare and sun care formulations and has held senior roles at companies including Johnson & Johnson, Edgewell Personal Care and IMCD, where she currently serves as Business Development and Technical Director for Beauty & Personal Care Americas. A longtime leader within the Society of Cosmetic Chemists, Danielle brings deep scientific rigor and a forward-thinking approach to ingredient innovation.