Behind the Magic of Wizard Wellness Allergy Care
Allergies cast a dark cloud over our day.
They slow us down — affecting how we look, feel, breathe and sleep. But instead of lifting our spirits, allergy aisles are cold and clinical, with meds that either don't work or leave us feeling foggy. Time to hit refresh.
Welcome to Wizard Wellness Allergy Care.
Frustrated with the options in allergy care, our founder assembled a dream team of leading allergists, scientists and formulators to reimagine what allergy care could be. Years of research into the nasal microbiome and its connection to whole-body health led to our proprietary Nasalbiome™ technology.
The result? We're able to do more with less by simplifying formulations and routines while delivering the kind of transformative wellness benefits allergy sufferers have been missing. From your sinuses to your system, at home and on-the-go.
Meet Lorne Lucree, Wizard's Allergy Alchemist
With a background in formulation science, ingredient technology, and sustainability, Wizard founder Lorne Lucree has helped create award-winning products for some of beauty’s most influential brands, including Clinique, Tatcha, L’Oréal, R+Co, IGK, and ONE/SIZE by Patrick Starrr.
But Wizard Wellness allergy care didn’t start in a lab — it started at home. Between managing his own lifelong allergies, chasing after two curious daughters and a goldendoodle who seems to attract pollen on command, Lorne grew frustrated with a category stuck in drugs, side effects and short-term fixes. He knew the science existed to do better.
Wizard was built from that belief: to treat allergy care like skincare — thoughtful, effective and designed to support the body over time. Delivering real relief, sensory delight and long-term wellness for everyone who achoos.
With over two decades of experience in beauty and personal care innovation, Lorne has led product development for global brands, translating complex formulation science and ingredient technology into products people genuinely love to use. That same next-generation thinking is what makes Wizard different. Instead of relying on traditional allergy medications that often feel clinical, inconvenient, or one-dimensional, Wizard reimagines allergy care as something more approachable, effective, and even enjoyable.
By combining non-drowsy, drug-free solutions with thoughtful formats and a touch of sensory delight, Wizard brings a more playful, human experience to everyday allergy care. As Lorne puts it, “Relief should feel as good as it works — something you actually look forward to using, not just something you have to take.”
The Expert Behind the Ahhhhhh
Danielle Wheeler
Technical Advisor for Wizard Wellness
Danielle Wheeler is a chemist with an experienced career in beauty and personal care, spanning product development, regulatory and quality assurance. She has led the development and launch of more than 50 skincare and sun care formulations and has held senior roles at companies including Johnson & Johnson, Edgewell Personal Care and IMCD, where she currently serves as Business Development and Technical Director for Beauty & Personal Care Americas. A longtime leader within the Society of Cosmetic Chemists, Danielle brings deep scientific rigor and a forward-thinking approach to ingredient innovation.
